Gopacka is small company whose primary product range is a fanny pack/cool bag hybrid - the Canny Pack. They initially approached me to design their branding, and we later teamed up again to design and launch their e-commerce site. Their products are vibrant, loud, full of joy and just a little bit silly, so the challenge was in creating a brand that fully encompassed that energy for both digital and print.
With Gopacka being based in the States, we relied on constant communication through emails, sharing concepts and live working sessions to bring the designs to life. It was really important the designs incorporated the brands’ tone of voice, so we wrote copy alongside creating components to ensure it was read as intended.

To create an aura of playfulness, I brought in multiple loud and clashing colours, but grounded them in a white base and thicker weight font choices. I created vibrant illustrations to represent the products and tell the brands’ story and used them to ensure brand recognition across both print and digital. While we could afford to be more flamboyant in the print materials, but we stripped the designs back for the digital experience so not to compromise usability and functionality. Although the branding and design is aimed at feeling carefree, this had to be carefully curated in line with UI best practise and follow the format of a traditional ecommerce platform, from homepage to checkout. The results are a bold, usable and memorable ecommerce platform for Gopacka.